Experience

SCOPE OF EXPERIENCE

  • Brand and Corporate Identity (logos, business cards, stationery, identity standards, mission/values statements, campaign launches)
  • Business and Product Collateral (brochures, direct mail, point-of-purchase, capital campaigns, calendars)
  • Advertising (print, outdoor, trade show, directories, specialty items, etc.)
  • Media (news releases, press kits, ghostwriting, events, inquiries, etc.)
  • Multimedia (photography, video, audio, TV, radio, teleconferencing, CCTV, annual meetings)
  • Newsletters (electronic and printed for consumers, employees, constituents, management, medical and professional audiences)
  • Print Production (single and multi-color, die work, packaging, specialty items)
  • Special Events (annual meetings, trade shows, sales conferences, workshops, silent auctions, fundraising dinners)
  • Web (concept/ design, continuity, copywriting, photography)
  • Writing (employee, incentive, persuasive, sales, medical, speeches, intranet/ extranet/Internet, opinion and readership surveys)

 

CORPORATE EXPERIENCE

My corporate experience includes a successful career working in the healthcare, consumer products and professional staffing sectors where I specialized in:

  • customer messaging and employee communications
  • branding, marketing and communications strategy
  • consumer promotions and advertising management
  • digital and print media design and production
  • internet and intranet site design, development and implementation

Corporate Employers

  • Kforce Professional Staffing – A professional staffing services firm specializing in flexible and direct hire staffing in Technology, Finance & Accounting and (previously) Healthcare, engaging more than 36,000 highly skilled professionals annually with more than 4,000 customers.
  • Lykes Consumer Brands (a division of Lykes Bros.) – Marketing, product packaging, advertising, consumer and trade promotions of Sunkist, Floridagold, OldSouth and private label juices throughout North America and Europe through retail and foodservice channels.
  • St. Joseph’s Hospital and Health Care Center – A Franciscan Sisters of Allegheny-operated health organization including the general hospital, Children’s Hospital, Women’s Hospital, life care at John Knox, assorted outpatient services and now incorporated into the BayCare system.

 

INDEPENDENT CONTRACTING

As an independent contractor I have provided writing, design, publications and communications management in a wide range of sectors. Selected clients include:  

  • AOE Art Supply
  • Bits ‘N Pieces Puppet Theatre
  • Florida Education Fund
  • Franciscan Sisters of Allegheny
  • Nestle Professional Beverages
  • MD News, professional publication
  • Oncology Associates, Frank B. Lane, MD
  • Pat Weaver, Watercolor Artist and Teacher
  • Shriners Hospitals for Children
  • St. Joseph’s Foundation
  • TRD Dance Company