• Brand and Corporate Identity (logos, business cards, stationery, identity standards, mission/values statements, campaign launches)
  • Business and Product Collateral (brochures, direct mail, point-of-purchase, capital campaigns, calendars)
  • Advertising (print, outdoor, trade show, directories, specialty items, etc.)
  • Media (news releases, press kits, ghostwriting, events, inquiries, etc.)
  • Multimedia (photography, video, audio, TV, radio, teleconferencing, CCTV, annual meetings)
  • Newsletters (electronic and printed for consumers, employees, constituents, management, medical and professional audiences)
  • Print Production (single and multi-color, die work, packaging, specialty items)
  • Special Events (annual meetings, trade shows, sales conferences, workshops, silent auctions, fundraising dinners)
  • Web (concept/ design, continuity, copywriting, photography)
  • Writing (employee, incentive, persuasive, sales, medical, speeches, intranet/ extranet/Internet, opinion and readership surveys)



My corporate experience includes a successful career working in the healthcare, consumer products and professional staffing sectors where I specialized in:

  • customer messaging and employee communications
  • branding, marketing and communications strategy
  • consumer promotions and advertising management
  • digital and print media design and production
  • internet and intranet site design, development and implementation

Corporate Employers

  • Kforce Professional Staffing – A professional staffing services firm specializing in flexible and direct hire staffing in Technology, Finance & Accounting and (previously) Healthcare, engaging more than 36,000 highly skilled professionals annually with more than 4,000 customers.
  • Lykes Consumer Brands (a division of Lykes Bros.) – Marketing, product packaging, advertising, consumer and trade promotions of Sunkist, Floridagold, OldSouth and private label juices throughout North America and Europe through retail and foodservice channels.
  • St. Joseph’s Hospital and Health Care Center – A Franciscan Sisters of Allegheny-operated health organization including the general hospital, Children’s Hospital, Women’s Hospital, life care at John Knox, assorted outpatient services and now incorporated into the BayCare system.



As an independent contractor I have provided writing, design, publications and communications management in a wide range of sectors. Selected clients include:  

  • AOE Art Supply
  • Bits ‘N Pieces Puppet Theatre
  • Florida Education Fund
  • Franciscan Sisters of Allegheny
  • Nestle Professional Beverages
  • MD News, professional publication
  • Oncology Associates, Frank B. Lane, MD
  • Pat Weaver, Watercolor Artist and Teacher
  • Shriners Hospitals for Children
  • St. Joseph’s Foundation
  • TRD Dance Company