Lykes Bros.

MANAGER, ADVERTISING AND CONSUMER PROMOTIONS, MULTIPLE PRODUCT LINES

1995-1999, Tampa

  • Delivered and managed promotions, advertising and marcomm support for consumer package goods and B2B food service industry. Responsible for related coordination with buyers, legal counsel, sales and manufacturing groups in U.S., Canada, and Europe
  • Launch team member for Sunkist juice product lines in U.S. and Canada
  • Produced sales collateral, packaging and advertising for domestic and international markets
  • Developed and managed in-store promotions, consumer events and product merchandising
  • Planned and coordinated annual meetings, sales conferences, trade shows and workshops
  • Received six international, national and state packaging awards